Posts Tagged ‘American Petroleum Institute’

Big Oil Propaganda

16 June 2011

There are more and more TV ads that are propaganda for Big Oil.

There are a large number of ads being put on by the American Petroleum Institute. One thing I noted in one of their ads was a graphical representation of a poll, where the part of the pie chart that was used showed the people representing the percentage in favor of the Big Oil position looking up and smiling, and the people that represented the percentage that didn’t support the Big Oil position looking down, and “greyed out” somewhat.

Another series of ads from a particular company show attractive Big Oil employees (at least, supposedly employees) and “regular” people asking essentially the same question, and the Big Oil employees coming to an agreement and answering the question in a positive manner.

Most of these ads use glittering generalities to show Big Oil in a positive light. There are some other techniques used also.

I have wondered what the ad campaign hopes to accomplish. Oil and gas are clearly a huge part of our economy. Does Big Oil think they need to have their reputations burnished for some reason? Or are they trying to influence the public against energy sources that are not fossil fuel based?